see it clearly
Free and natural beauty advice and remedies
At the turn of the twentieth century, Harriet Hubbard Ayer wrote a column for the New York World. In her column she dispensed beauty advice to women. Although her advice would seem hopelessly outdated today and from a feminist perspective, even perverse, it was revolutionary for its time. It is true that it catered to the patriarchal establishment’s accepted rules of beauty and the role of women in general; and yet through deeper, less obvious means, it helped women to define themselves on their own terms. Indirectly, it helped foster an independence amongst women, especially the poorer women. Her charms were substantial. For it was these women specifically, who were being targeted by the World.
Mrs. Harriet Hubbard Ayer may have took a traditional view when it came to beauty and cosmetics, but many of those who read her column would soon join together, demand suffrage, and help bring into existence today’s modern woman.
Included here is a bio of Mrs. Ayers, and examples of some of her advice, taken from her book, Harriet Hubbard Ayer’s Book: A Complete and Authentic Treatise on the Laws of Health and Beauty.
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