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Fun Facts About Twix

Being one of the most popular candy bars in the world, it’s no surprise to find that there are many fun facts about Twix.

Consisting of a cookie center, caramel topping, and chocolate coating, Twix is a light candy bar, perfect for an on-the-go snack or even, an afternoon tea break. Since its creation in 1967, there have been over 30 variants of Twix. The most popular remains the original.

Fun Facts About Twix

Twix’s Dual-Citizenship

Did you know that Twix is from the UK? It’s true – in a way. In 1967, the candy bar was first introduced in the United Kingdom, and it wasn’t until 13 years later that the United States got its first taste. However, this being said, Twix is still an all-American creation.

Indeed, one fun fact about Twix is the fact that it has a dual-citizenship of sorts. Though it debuted in the United Kingdom, its parent company Mars, Inc. is American.

Founded in 1911 by Frank C. Mars and his wife Ethel V. Mars, the Mars Candy Company headquartered in Tacoma, Washington, was the predecessor to the 1920 founding of Mars, Incorporated (in Minnesota). Some 47 years later, Twix was born.

Fun Facts About Twix by Year

A brief timeline of the candy bar would include:

  • 1967: Mars, Inc. debuts Twix in the United Kingdom.
  • 1979: Twix is introduced in the United States.
  • 1980s: Twix Tea Breaks and Twix Miniatures are introduced in the UK.
  • 1983: The Peanut Butter Twix is introduced; stays on the market until 1997 and is reintroduced in 2000.
  • 1991: The name “Twix” is made universal, switching from “Raider” in some European countries like Austria, Belgium, France, Germany, and Switzerland. For some countries, there is resistance to the marketing decision.
  • 2000s: The Twix 100 Calorie Bar is introduced (in line with other 100-calorie snacks).
  • 2005: A Twix Dark is introduced for a limited time (a chocolate cookie replaces original butter one).
  • 2006: Twix Pods are introduced in Australia, which sees the traditional bar turned into a round shell.
  • 2008: The Twix Java is released for one month – February; the variant features a chocolate cookie, chocolate flavoring, and milk chocolate coating.

Two for One

Of course, fun facts about Twix would be incomplete without mention of the candy bar’s original “two bars for one.” Many ad campaigns have been built around this very concept – the unique bonus bar you get: “Crunchy shortcake twice, tasty caramel twice, covered in smooth milk chocolate – so nice.”

In a 1984 UK/Ireland campaign for example, the Twix jingle cheerfully reminded the consumer: “It’s the big on value, longer lasting snack.”