see it clearly

Flat Toothpick Holders

by Heather Long

Flat toothpick holders are popular giveaways for convention organizers, travel agencies and hotels. A flat toothpick is different from the standard toothpick in shape and design. The flat toothpicks are more readily secured so they don't slip out and poke someone. Similar to the pocket toothpick holder, they are ideal for travel.

Flat Toothpick Holder and Logo Identification

Hotels and travel agencies are frequented by business and leisure travelers. They bank their profits on name recognition. According to industrial and organizational psychology, logo identification is closely associated with name recognition and trust in a company's business practices.

A flat toothpick holder may not seem to commit to that kind of psychology, yet like matchbooks, they are left where customers can pick them up and take them with them. The holders are often marked with the company's logo, name and possibly a motto. Consider the golden arches, heavily identified with McDonald's, and Sleeping Beauty's Castle associated with Disney.

Offering toothpick holders, matchbooks and pens imprinted with these logos serves the same purpose. Toothpick holders like matchbooks are inexpensive, giveaway advertisements that can keep a company's name on the tip of the consumer's tongue whether the company is a multinational conglomerate or a mom and pop facility.

Flat Toothpick Benefits

A flat toothpick is different from a standard toothpick not only in shape, but also in storage. Flat toothpicks are far less likely to slide out of a holder. They are also easier to manipulate for projects, particularly projects involving kids. A classic project performed in elementary or middle school requires children to construct a bridge of toothpicks. The flat toothpick is ideal for this type of project because the flat lines link more easily together.

The obvious benefit of a flat toothpick is the storage shape, but like regular toothpicks, they have a dental benefit. Flat toothpicks are narrow and can still be used to clean between the teeth. The flat toothpick holder is ideal for teachers, parents, students and businesses for a variety of reasons.